Captain’s log, stardate 20180827

[AUDIO] The Shape of Engagement with guest Scott Gould

Sent by Jonathan Stark on August 28th, 2018

You know you want your customers, employees, and communities to be engaged, but what exactly does ‘engagement’ mean?

Scott Gould, author of The Shape of Engagement joins me to talk about how independent software developers can sow the seeds engagement.

Why engagement matters
What exactly is engagement?
The three levels of engagement
The three processes that make up the cycle of engagement
Real-world examples of how typical marketing activities fit in the cycle of engagement
Simple steps software professionals can take to understand why their work matters to their clients

If you have questions, comments, cheers, jeers, etc... just hit reply and let me know.

Yours,

—J

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