Captain’s log, stardate 20180727


“Quick! We need more code!”

Sent by Jonathan Stark on July 27th, 2018

Imagine walking into an initial meeting with a prospect and asking: 

“What can I do for you?”

And they reply: 

“We want to you write code for us.”

And then you ask:


And then they say:

“Because we need more code.”


I’m willing to bet that no client in history has ever uttered the word “We need more code.” 

You know why I think that?

Because clients don’t want code!

They want what they think the code will DO FOR THEIR BUSINESS!!!

Find out what they think your code will do for their business and price that.  


—J P.S. Are your friends renting their lives away an hour at a time? Do them a favor and introduce them to value pricing. They’ll thank you for it :-)


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