Why that one?

Sent by Jonathan Stark on June 6th, 2018

Here’s a quick exercise for you...

Think back to a time when you recommended something to someone.

Maybe it was a running shoe or a local restaurant or a book editor or a project management tool or a coffee pot.

Now...

Out of all the alternatives in all of the world, why did you recommend the one you did?

Give it some serious thought. Be honest with yourself. Go deep.

PRO TIP: Don’t use vague superlatives like “because it’s the best” - “best” is meaningless. Best to whom? And why? In what situations? What are the cons? Why didn’t the downsides matter in this case?

When you’re done, please hit reply and let me know what you came up with.

Yours,

—J

P.S. Do you run a dev shop, agency, or firm and don’t know how to take your business to the next level? My private coaching program might be for you: Private Coaching Program


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