June 5, 2018

Why that one?

Here’s a quick exercise for you...

Think back to a time when you recommended something to someone.

Maybe it was a running shoe or a local restaurant or a book editor or a project management tool or a coffee pot.

Now...

Out of all the alternatives in all of the world, why did you recommend the one you did?

Give it some serious thought. Be honest with yourself. Go deep.

PRO TIP: Don’t use vague superlatives like “because it’s the best” - “best” is meaningless. Best to whom? And why? In what situations? What are the cons? Why didn’t the downsides matter in this case?

When you’re done, please hit reply and let me know what you came up with.

Yours,

—J

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