May 17, 2018

“How can I target more than one vertical simultaneously?” and more...

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

You can review the full list of questions here, but here’s a sampling:

I’m a bit stuck - my “generalized” consulting practice is approaching multiple 6-figures with only a handful of clients, and my foray into specialization is proving to be a big demand on time and mental bandwidth. My hunch is that I’m not solving an expensive enough problem and the road to profitability on that front is long. Should I focus on my more lucrative consulting and reconsider my vertical specialization? Or keep pushing on my daily emails until something clicks? (timestamp: 2m 11s)

My client paid for a project 6 months ago and never got around to doing the pre-requisite work. He is done now, can be very pushy and everything is urgent for him. I pushed back on him because I did not want to him to control my time even though the specific task was small. What’s the best approach for handling client expectations like this? I am having trouble organizing my time better with multiple clients. (timestamp: 27m 23s)

How would you structure content marketing if your product is technical but the purchaser is probably nontechnical? Example: I’m looking to provide backups for SaaS apps as a productized service. I could write about how I would back up a MySQL database, or how I would help you design a disaster recovery plan (understandable by nontechnical folks). Some people have said devs will refer you to their boss, others have said “that never happens.” (timestamp: 42m 4s)

Do you have questions like these that you’d like to get answered?

When you join your colleagues in my group coaching program, you’ll get instant access to today’s recording, all previous recordings, and all future sessions for as long as you’re a member.

(Note that all recordings have timestamped links from each question to the spot in the video where I answer it, so you can jump right to the answers you care about without sitting through 19+ hours of video.)

BONUS: Group Coaching also includes a dedicated Slack channel to facilitate discussion between sessions.

Sign up now using coupon code SPRING50 to get grandfathered in forever at $99/mo instead of the $149/mo regular price:


(Don’t worry, there’s no long term obligation. You can cancel your subscription at any time and your card WILL NOT be charged again.)



P.S. Would you like to see a sample of what group coaching is like? Here’s a link to a public session I ran late last year:

Group Coaching - Oct 12, 2017 [OPEN TO PUBLIC]