“How can I target more than one vertical simultaneously?” and more...

Sent by Jonathan Stark on May 17th, 2018

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

You can review the full list of questions here, but here’s a sampling:


I’m a bit stuck - my “generalized” consulting practice is approaching multiple 6-figures with only a handful of clients, and my foray into specialization is proving to be a big demand on time and mental bandwidth. My hunch is that I’m not solving an expensive enough problem and the road to profitability on that front is long. Should I focus on my more lucrative consulting and reconsider my vertical specialization? Or keep pushing on my daily emails until something clicks? (timestamp: 2m 11s)


My client paid for a project 6 months ago and never got around to doing the pre-requisite work. He is done now, can be very pushy and everything is urgent for him. I pushed back on him because I did not want to him to control my time even though the specific task was small. What’s the best approach for handling client expectations like this? I am having trouble organizing my time better with multiple clients. (timestamp: 27m 23s)


How would you structure content marketing if your product is technical but the purchaser is probably nontechnical? Example: I’m looking to provide backups for SaaS apps as a productized service. I could write about how I would back up a MySQL database, or how I would help you design a disaster recovery plan (understandable by nontechnical folks). Some people have said devs will refer you to their boss, others have said “that never happens.” (timestamp: 42m 4s)


Do you have questions like these that you’d like to get answered?

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Yours,

—J

P.S. Would you like to see a sample of what group coaching is like? Here’s a link to a public session I ran late last year:

Group Coaching - Oct 12, 2017 [OPEN TO PUBLIC]


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