February 12, 2018

Should you write a book?

It’s no coincidence that the word “author” is at the root of the word “authority”.

Writing a book is the gold standard for positioning yourself as an authority in your area of expertise.


Writing a book is like running a marathon - it’s great at first, but about halfway through you start asking yourself “What the f*ck was thinking?!?!”

If you’re thinking about writing a book, do yourself a favor and listen to this episode of TBOA:

TBOA 015: Should you write a book?

Spoiler alert: the answer is Yes you probably should, but not until you’re really ready.

(Do you have an idea for a book? Hit reply and let me know who it’s for and what it’s about.)




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