Captain’s log, stardate 20180118

What’s your zag?

Sent by Jonathan Stark on January 18th, 2018

If you want to charge premium prices, you need to stand out in a crowded field of competitors.

Over the last week or so I’ve discussed three ways you could do this:

Adopt a contrarian stance toward something your audience considers a essentially “natural law” of their business.
Become a recognized expert for something of value to your ideal buyers by going deep into a specialty.
Share a remarkable experience from your past that aligns with your products/services and is compelling to your clients.

These are just three ways to stand out. There are many more.

As long as you know who your competitors are, it’s as simple as identifying something they all have in common and doing the opposite.

i.e., If everyone is zigging, you want to zag.

Here’s a question for you. It’s usually not easy to answer right away, so give it some thought.

What makes you different?

Hit reply and let me know.

(Remember, it should be something that your buyers recognize, understand, and value)

Yours,

—J

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