January 18, 2018

What’s your zag?

If you want to charge premium prices, you need to stand out in a crowded field of competitors.

Over the last week or so I’ve discussed three ways you could do this:

These are just three ways to stand out. There are many more.

As long as you know who your competitors are, it’s as simple as identifying something they all have in common and doing the opposite.

i.e., If everyone is zigging, you want to zag.

Here’s a question for you. It’s usually not easy to answer right away, so give it some thought.

What makes you different?

Hit reply and let me know.

(Remember, it should be something that your buyers recognize, understand, and value)