January 13, 2018

Kickstarting the flywheel

If your ideal buyers recognize you as an expert, you will stand out from the crowd and can command premium rates.

This statement implies several things:

We can flip this around to create a marketing plan for a new endeavor:

At this point, you will have a proof of concept for an offering that your ideal buyers will value, and you’ll have social proof that you can deliver on your claims.

As you repeat this cycle a few times and layer in more marketing activity (e.g., speaking at conferences, appearing on podcasts, writing for industry publications, etc), you will eventually be perceived as an expert by your ideal buyers.

This process can take 12 to 24 months for most people, so it requires dedication and focus to get the flywheel turning.

But once the flywheel is turning, it doesn’t take nearly as much effort to keep it going.

In fact, it’s actually kind of hard to stop it.