Captain’s log, stardate 20171115
What’s your #1 biz problem?
Sent by Jonathan Stark on November 15th, 2017
As I look back over that last couple of weeks of messages that I have sent to you, I see that I’ve been going through a fairly abstract, high-level phase.
I didn’t do this on purpose, but it makes sense in retrospect because I’ve been plowing through some pretty heady stuff (in my copious free time):
- I’m working my way through the works of Joseph Pine—Among other things, he wrote “The Experience Economy”, “Authenticity: What Consumers Really Want”, and a number of mind-blowing articles for Harvard Business Review. It’s the sort of stuff that reveals water to fish. In other words, what was formerly invisible to me is now plain as day. And it’s everywhere, so it’s been occupying much of my mental space. For example, I could write like 5000 words on the way Taylor Swift released her new “album” (or whatever the kids call it these days). But I’m doubtful that it would be of much interest to you.
- I’m taking Seth Godin’s Marketing Seminar—I’ve been a big fan of SG for a long time (he was my inspiration for starting this daily email list, in fact) so when he opened up the most recent TMS session I climbed on board. It’s very VERY touchy feely stuff that cuts to the core of one’s purpose here on Earth, so there’s lots of soul searching and precious little tactical advice. I’ve had a few great light bulb moments that were worth the price of admission but a lot of that big picture “not very tactical” thinking has crept into my dailies.
- I’m reviewing the pre-release of a great new book from a colleague—I’m not sure if I am allowed to announce anything yet, so for now I’ll just say that it’s a pricing book, it’s great, and it’s got me thinking about big picture stuff. This one is the most directly applicable to what we talk about here but I can’t get explicit with it until release. At which point, you’ll get an earful :)
What I’d like to do is get out of my own head and back to providing some tactical, practical assistance to you. The best way I know how to do that is to simply ask:
What is the #1 problem you’re wrestling with in your business right now?
Just hit reply and let me know. I’ll respond to each and every issue as best I can.
(Also, let me know if it’s okay to share with the list or not.)