Captain’s log, stardate 20170910
Sent by Jonathan Stark on September 10th, 2017
Readers have been sending in quite a bit of feedback in response to my ongoing series of messages about my credit union outreach campaign.
The messages I’ve received generally fall into one of three categories:
Thank you to everyone who took the time to send in positive feedback! Sending out an email every day takes a fair amount of time and dedication. It is extremely encouraging to get replies from people like:
I’ve even been invited onto a podcast or two to discuss my outreach experience. I’ll be sure to let you know when those are published :-)
When I get questions about outreach, they’re usually extremely tactical and specific. Questions like:
These are perfectly reasonable questions, but they indicate to me that I haven’t done a good job communicating the bigger picture. Once you understand the big picture, the answers to questions like these become obvious. I’ll keep at it :-)
Some people would rather eat glass than send an unsolicited email to a potential buyer. I get it... when you’ve been besieged by spammers for at least a decade, you start to hate those low-lifes with the heat of a thousand suns. The idea of becoming one of these scum bags is repulsive. Like succumbing to the dark side.
Here’s the distinction: not all unsolicited email is spam. I get unsolicited email all the time that makes me pump my fist in excitement. An invitation to speak at conference, or guest on a podcast, or have a chat about a possible consulting gig, or to partner on a project.
If you don’t want to be a spammer, don’t be spammy. That doesn’t mean you can’t send unsolicited email.