Captain’s log, stardate 20170826

[AUDIO] Ditching Hourly 032: The Irony of the Generalist

Sent by Jonathan Stark on August 26th, 2017

Back with another quick (8 minutes) episode of Ditching Hourly for you!

This time around, I give a concrete example of how presenting yourself as a generalist will actually decrease the number of leads you get.

And the fewer leads you get, the harder it is to compete on anything other than price.

And competing on price destroys your profits. Yikes!

Yours,

—J

P.S. Can you do me a favor? Please forward this email to anyone you know who has complained about not getting enough leads. We’ll both thank you for it :-)