July 4, 2017

Problems with specializing on a vertical market

Positioning guru Philip Morgan has recently started publishing daily (!) episodes of his show The Consulting Pipeline Podcast.

If you are an independent software developer who is interested in attracting more and better clients, you should listen to every episode. It’s concise, insightful, and entertaining. What could be better? 😊

Like me, Philip is a big fan of targeting a specific vertical market in certain situations. But like all tactics, vertical specialization has pros and cons.

In episode 36, Philip brings up two potential issues that can arise when targeting a specific vertical:

I’m going to add my perspective on these two points over the next few day. In the meantime, you should check out episode 36 of CPP here:

The Consulting Pipeline Podcast: Ep 036: Competitiveness Between Businesses



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