Sent by Jonathan Stark on June 15th, 2017
Pricing based on value contains within it a core premise that you are attracting ideal clients (and conversely, rejecting clients who are not ideal).
If you are not currently attracting ideal clients, this begs the question:
“How do I attract better clients?”
Great question! But it’s tough to answer.
It’s kind of like asking, “How do I attract better friends?”
There are many factors involved, so it’s hard to provide useful advice without lots of specifics.
That said, these general things have helped me improve the quality of my clients:
I recognize that these things are easier said than done. If you have specific questions, please hit reply and let me know.