Sent by Jonathan Stark on May 18th, 2017
Yesterday’s message about prospects who exhibit red flags prompted questions from several people.
The questions were mostly all some variation of this:
“What do you do when a prospect exhibits red flags?”
I didn’t understand the question at first, so I asked for clarification.
The clarifications surprised me.
They were asking how I corrected the red flag behavior so I could move forward with the bad (for me) client.
Erm... that’s not what I do.
If someone has red flags, I don’t work with them.
It wouldn’t be fair to them (because there’s someone out there who would be a better fit) and it wouldn’t be smart for me (because working with a bad client is a recipe for disaster).
Of course, this doesn’t help you if you HAVE to take on a red flag client for cash flow reasons.
So... tomorrow I’ll start talking about how to set yourself up to be able to say no to bad (for you) clients.