“What do you do when a prospect exhibits red flags?”

Sent by Jonathan Stark on May 18th, 2017

Yesterday’s message about prospects who exhibit red flags prompted questions from several people.

The questions were mostly all some variation of this:

“What do you do when a prospect exhibits red flags?”

I didn’t understand the question at first, so I asked for clarification. 

The clarifications surprised me.

They were asking how I corrected the red flag behavior so I could move forward with the bad (for me) client. 

Erm... that’s not what I do.

If someone has red flags, I don’t work with them. 

It wouldn’t be fair to them (because there’s someone out there who would be a better fit) and it wouldn’t be smart for me (because working with a bad client is a recipe for disaster). 

Of course, this doesn’t help you if you HAVE to take on a red flag client for cash flow reasons. 

So... tomorrow I’ll start talking about how to set yourself up to be able to say no to bad (for you) clients.

Stay tuned!

Yours, 

—J


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