April 25, 2017

Value pricing is not a license to print money

Does value pricing seem like a license to simply set your prices super high?

It’s not.

Value pricing cuts both ways.

You can’t just arbitrarily set your price super high, call it “value pricing”, and expect to close deals and have happy clients.

If the benefits that you provide to your clients are not valuable enough to cover your costs, you need to find bigger clients or do something more valuable for your existing clients.

Yours,

—J

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