April 25, 2017

Value pricing is not a license to print money

Does value pricing seem like a license to simply set your prices super high?

It’s not.

Value pricing cuts both ways.

You can’t just arbitrarily set your price super high, call it “value pricing”, and expect to close deals and have happy clients.

If the benefits that you provide to your clients are not valuable enough to cover your costs, you need to find bigger clients or do something more valuable for your existing clients.

Yours,

—J

P.S. If you have a sec, I would love if you could answer a couple research questions for the new book I’m working on: What’s your biggest business challenge? Is there one that keeps you up at night? If you could wave a magic wand and change one thing about your business (even if it’s impossible) what would it be? Just hit reply and let me know. Thanks in advance!

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