Captain’s log, stardate 20170321
Sent by Jonathan Stark on March 21st, 2017
Hiring more employees is not growth.
Renting a bigger office is not growth.
Landing a gigantic client is not growth.
Increasing your annual revenue is not growth.
What is growth?
Growth is increasing your profits.
Profit is the only meaningful measure of business growth.
Everything else is a vanity metric.
Think about it...
If you don’t increase your profits, you’ll never work less than you do now.
What are you doing to increase your profits?