March 9, 2017

Bugs Burger’s Unconditional Guarantee

One of the tactics I advocate for increasing your fees is to offer some sort of guarantee.

This typically horrifies developers.

They immediately have visions of an unreasonable client demanding a 100% refund after six months of work.

Yikes, right?

Still, I think you should consider offering guarantees.

I’m going to talk about this for the next few days so today I’ll just leave you with this:

A Harvard study of a pest removal guy named Al Burger who started with an unconditional guarantee and built his entire business around it.

Al’s home page is nothing but a big (and seemingly crazy) guarantee:

Check it out (and stay tuned!)