Bugs Burger’s Unconditional Guarantee

Sent by Jonathan Stark on March 9th, 2017

One of the tactics I advocate for increasing your fees is to offer some sort of guarantee.

This typically horrifies developers.

They immediately have visions of an unreasonable client demanding a 100% refund after six months of work. 

Yikes, right?

Still, I think you should consider offering guarantees. 

I’m going to talk about this for the next few days so today I’ll just leave you with this:

A Harvard study of a pest removal guy named Al Burger who started with an unconditional guarantee and built his entire business around it. 

http://bugsburger.com/pdfs/articles/press_harvard.pdf

Al’s home page is nothing but a big (and seemingly crazy) guarantee:

http://bugsburger.com/

Check it out (and stay tuned!)

Yours, 

—J


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