March 9, 2017
Bugs Burger’s Unconditional Guarantee
One of the tactics I advocate for increasing your fees is to offer some sort of guarantee.
This typically horrifies developers.
They immediately have visions of an unreasonable client demanding a 100% refund after six months of work.
Yikes, right?
Still, I think you should consider offering guarantees.
I’m going to talk about this for the next few days so today I’ll just leave you with this:
A Harvard study of a pest removal guy named Al Burger who started with an unconditional guarantee and built his entire business around it.
http://bugsburger.net/pdfs/articles/press_harvard.pdf
Al’s home page is nothing but a big (and seemingly crazy) guarantee:
http://bugsburger.net/guarantee.php
Check it out (and stay tuned!)
Yours,
—J