February 28, 2017
“Why would someone hire a freelancer to build his web site if the client can build it using WIX?”
Dear reader Nicolás Ignacio Gómez Espejo (best name ever, amirite?!) wrote in to ask a follow question on yesterday’s message (edited slightly for clarity, shared with permission):
Hey Jonathan,
A similar question: my friend asked me “why would someone hire a freelancer to build his web site if the client can build it using WIX”?
What would be your response to that question?
Cheers!
Thank for the question, Nicolás :)
The next time your friend poses such a question, you can ask a few of your own back in response:
- Why would someone hire a maid when they could just clean their home themselves?
- Why would someone pay a barber when they could just cut their hair themselves?
- Why would someone pay a mechanic to repair their car when they could just learn how to do it themselves online?
- Why would someone hire a landscaper when they could mow their own lawn and rake their own leaves?
- Why would someone pay an accountant to file their taxes?
The ultimate answer to all of these is:
Because they have more money than time.
If you are used to working with clients who don’t recognize the value of professional assistance, it’s time to find new clients.
The kind of people who like to solve problems by writing a check, rather than doing months of research.
The kind of people who never choose the cheapest option.
The kind of people who have more money than time.
Yours,
—J