How to differentiate yourself from the competition

Sent by Jonathan Stark on November 6th, 2016

Unless you’re Walmart or Amazon, you don’t want to uniquely differentiate your business by offering the lowest price. 

(Technically, offering the lowest price isn’t a unique difference at all because your competition could simply match it. There’s nothing unique about it.)

So, what should you compete on if you aren’t going to compete on price?

I can’t answer this question for you because I don’t know who your competitors are.

​It’s impossible for me to point out the differences between your business and some unknown entity. 

Guess what?

​It’s impossible for YOU to point out the differences between your business and some unknown entity. 

If you are having a hard time defining what uniquely differentiates your business from your competitors, I’d be willing to bet that you don’t actually know who your competitors are.

Once you do, it should be pretty easy to identify what makes you different. 

Yours, 

—J


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