Sent by Jonathan Stark on August 14th, 2016
The clients who you want to attract are the ones who have more money than time.
They are busy people who are willing to solve big problems by writing big checks.
They’re not going to sign up for your mailing list where you talk about a grab bag of topics across a variety of disciplines.
They’re not going to subscribe to a podcast where you ramble on about whatever happens to be on your mind this week.
They consider their time to be valuable, and they aren’t going to give it to you without a reasonable expectation of receiving a positive return on their investment.
The way you create this expectation is by projecting a deep expertise on a topic of interest to your ideal buyer.
Know your buyer. Pick your focus. Stay on target.
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