Cold Start
If you’re just getting started in consulting, this 10-step program from positioning guru Philip Morgan is pure gold. I pulled this list from a chat we had on the Freelancers’ Show podcast. If you’d like to hear the full conversation, check out episode 187.
- Interviews folks from potential target markets to discover an expensive problem
- Form an “expensive problem” hypothesis
- Develop a positioning statement
- Build a lead magnet (email course, cheatsheet, report, etc)
- Get/adapt social proof
- Build 1-page microsite with strong headline and prominent lead magnet opt-in and social proof (e.g., http://memberup.co)
- Build a landing page just for the lead magnet (consider an easy to pronounce and easy to remember vanity domain name that 301s to your lead magnet landing page - e.g., http://yogawebsitemistakes.com)
- Build at least 1 month of weekly content for your list and schedule up in an autoresponder to go to people who opt in for your lead magnet
- Start teaching/e-bombing with CTAs pointing back to your lead magnet/email course landing page vanity domain name
- Build resource center and/or more list content
Thanks Philip!