Reading List
Must Read Business Books
Here’s a list of business books that I find myself recommending and re-reading time and time again. This is “must read” stuff for any freelancer, solo consultant, or boutique firm owner.
- The Secret Of Selling Anything by Harry Browne
- How To Measure Anything by Douglas Hubbard
- Value-Based Fees by Alan Weiss
- The Ultimate Sales Letter by Dan Kennedy
- Thinking In Bets by Annie Duke
- Do The Work by Steven Pressfield
Great Business Books
The following list are all great books, but depending on your goals they might not be useful for you right now.
- Atomic Habits by James Clear
- Book Yourself Solid by Michael Port
- Built To Sell by John Warrillow
- Company of One by Paul Jarvis
- Finite And Infinite Games by James Carse
- Flawless Consulting by Peter Block
- Getting More by Stuart Diamond
- Implementing Value Pricing by Ronald J. Baker
- Impro by Keith Johnstone
- Just F*cking Ship by Amy Hoy
- Lean Customer Development by Cindy Alvarez
- Million Dollar Consulting Proposals by Alan Weiss
- Never Split The Difference by Chris Voss
- Obviously Awesome by April Dunford
- Pricing Creativity by Blair Enns
- Productized Consulting Guide by Jane Portman
- Selling To Big Companies by Jill Konrath
- The Art Of Gathering by Priya Parker
- The Authority Code by Rochelle Moulton
- The Automatic Customer by John Warrillow
- The Brain Audit by Sean D'Souza
- The Business of Expertise by David C. Baker
- The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga
- The E-Myth Revisited by Michael E. Gerber
- The Experience Economy by Joe Pine and James Gilmore
- The Icarus Deception by Seth Godin
- The Mom Test by Rob Fitzpatrick
- The Positioning Manual by Philip Morgan
- The Trusted Advisor by David Maister, Charles Green, Robert Galford
- Value-Based Design by Nick Disabato
- Win Without Pitching by Blair Enns
- Your Money Or Your Life by Vicki Robin
PLMK email me with your favorites - I’d love to hear from you! jstark@jonathanstark.com