Reading List

Must Read Business Books

Here’s a list of business books that I find myself recommending and re-reading time and time again. This is “must read” stuff for any freelancer, solo consultant, or boutique firm owner.

• The Secret Of Selling Anything by Harry Browne
• How To Measure Anything by Douglas Hubbard
• Value-Based Fees by Alan Weiss
• The Ultimate Sales Letter by Dan Kennedy
• Thinking In Bets by Annie Duke
• Do The Work by Steven Pressfield

Great Business Books

The following list are all great books, but depending on your goals they might not be useful for you right now.

• Atomic Habits by James Clear
• Book Yourself Solid by Michael Port
• Built To Sell by John Warrillow
• Company of One by Paul Jarvis
• Finite And Infinite Games by James Carse
• Flawless Consulting by Peter Block
• Getting More by Stuart Diamond
• Implementing Value Pricing by Ronald J. Baker
• Just F*cking Ship by Amy Hoy
• Lean Customer Development by Cindy Alvarez
• Million Dollar Consulting Proposals by Alan Weiss
• Never Split The Difference by Chris Voss
• Pricing Creativity by Blair Enns
• Productized Consulting Guide by Jane Portman
• Selling To Big Companies by Jill Konrath
• The Art Of Gathering by Priya Parker
• The Authority Code by Rochelle Moulton
• The Automatic Customer by John Warrillow
• The Brain Audit by Sean D'Souza
• The Business of Expertise by David C. Baker
• The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga
• The E-Myth Revisited by Michael E. Gerber
• The Experience Economy by Joe Pine and James Gilmore
• The Icarus Deception by Seth Godin
• The Mom Test by Rob Fitzpatrick
• The Positioning Manual by Philip Morgan
• The Trusted Advisor by David Maister, Charles Green, Robert Galford
• Value-Based Design by Nick Disabato
• Win Without Pitching by Blair Enns

PLMK email me with your favorites - I’d love to hear from you! jstark@jonathanstark.com

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