April 27, 2026

For expertise-based business owners only

FYI — this email is only for independent professionals who make a living selling their expertise. If your revenue is primarily from physical products, app sales, SaaS, or other non-expertise offerings, you can safely delete this message.

(NOTE: If your income is primarily from physical products, app sales, SaaS, or other non-expertise offerings, I apologize for the interruption! You can safely delete this message without reading it.)

Pop quiz! In the last year, how many...

Podcasts have you been on?
Webinars have you run?
Speaking gigs have you done?
Client interviews have you recorded?

Conservatively speaking, let’s say you’re averaging about 2 hours of recordings per week. That’s 100 hours per year.

One hour of talking is about 10,000 words, so that’s (checks notes) roughly a million words!

Generated by you, literally, in your voice.

But most of these recordings probably don’t have transcripts. And even if they do, they’re scattered across Zoom, Gmail, Google Drive, Dropbox, Riverside, Transistor, Circle, and who knows where else.

TL;DR: You’re probably sitting on enough material for a new book, but it’s basically invisible to you.

Now let’s talk about AI...

Lots of people initially approach AI with the idea that it can write new content for them. If you’ve tried this, you know it doesn’t work. It comes out generic and boring. Besides... you don’t need new content!

You don’t need a writer. You need a librarian.

AI stinks at writing. But it’s great at generating transcripts, reading huge piles of text, finding patterns, and organizing your existing words for things like books, courses, keynotes, frameworks, or other intellectual property.

Your words. Your voice.

I’m hosting a small, private, live workshop called Mine Yourself to show you how to do this.

Level 1: The big wins (once or twice a year)

Find a book/course/keynote hiding in your back catalog: You could have three of these already, 80% done. Cross-source mining surfaces the patterns that turn scattered material into signature work.
Genuine intellectual property, not just content: Named frameworks, proprietary distinctions, signature methodologies. The stuff you can package, teach, and license.

Level 2: The integrated triggers (daily, ongoing)

Never start from a blank page again: Drafting an article? Query the back catalog first — the sharpest version of what you’re trying to say is probably already in there.
Show up sharper to every high-stakes conversation: Podcast appearances, sales calls, keynotes, panels. Fifteen-minute prep sessions that pull your sharpest previous take on the topic to the surface.
Stop competing with a clearer version: Something you said three years ago might not be as nuanced as your current thinking, but oftentimes it’s clearer because you were closer to having the “beginner’s mind” that your audience is currently wrestling with.

Who this is for:

This workshop is for B2B expertise-based business owners — consultants, coaches, advisors — who already publish, speak, or sell on the strength of their thinking, and have a substantial body of past work to mine. If you’re comfortable typing prompts into ChatGPT or Claude, you have everything you need on the technical side.

If you don’t have much material yet, this isn’t the right workshop for you yet. Come back after podcasting for a year.

Here’s what we’ll actually do:

Design the repository. What belongs in it, what doesn’t. Transcript hygiene, organization conventions, where to put it (Claude Project, custom GPT, plain folder — and the tradeoffs of each).
Cross-source mining. Summarizing a single source is easy, but doesn’t deliver much. Querying across your entire body of work at once is where it’s at once you know what to ask it.
The idea file. A standing, evergreen reference of your sharpest captured ideas — each with generated metadata, the exact words you said verbatim, and a pointer back to the source if you need to refresh your memory.
The triggers that make this stick. Weekly habits are hard to build. Instead, we’ll stack triggers on top of work you’re already doing. Once these triggers are wired in, the system runs automatically.

Goal? For you to end up with a system... not a bunch of prompts you’ll probably forget about by next week.

This is a working session. Bring real material. We’ll mine it live. You’ll leave with a working back catalog, a populated idea file, the start of at least one clear theme, and a trigger workflow you can habituate into your daily routines. NOTE: Accepted applicants will get a short pre-work guide a week before the workshop.

Because this workshop is brand new, I’m keeping it intentionally small — only 20 seats. This means you’ll get your questions answered by me, guaranteed.

If you’re interested in attending, here are a few important details:

It’s one time only — Friday, May 8th, from noon to 4:00 pm ET.
The four-hour event will take place in Zoom. It will be recorded, but the recording will only be shared with the folks who register.
This is a no-frills, serious working session. Show up refreshed and ready to work — we’re not going to spend a lot of time on “warm and fuzzy” rapport-building at the beginning.
You must apply for a spot, and I’ll offer the 20 seats to the candidates who are the best fit.
Absolutely no refunds. Do not apply unless you’re 100% sure you want in.

The workshop is $497. I’m keeping the price low because this is a sneak peek at some new material I’m developing, and everyone who participates will be expected to provide feedback.

Click here to apply for a spot in this workshop

Questions? Hit reply. I’m here to help.

Looking forward to transforming your back catalog into a goldmine of material!

Yours,

—J

Jonathan Stark • The Ditching Hourly Guy • jonathanstark.com