April 28, 2026
Genevieve Hayes - Podcasting for Expertise-Based Businesses
(PRE-S: Mark your calendar! I’m running a small live workshop on May 8th called Mine Yourself, where we’ll turn your back catalog of podcasts, webinars, talks, and other content into a working library you can pull books, courses, and frameworks out of. Space is limited. Apply Now »)
Data scientist and Value-Driven Data Science host Genevieve Hayes joined me on Ditching Hourly to share how podcasting can boost an expertise-based business.
Chapters
- Genevieve Hayes and Value-Driven Data Science
- Committing to Start a Podcast
- Simple Production Is Good Enough
- First Guests and Inbound Momentum
- The 100-Episode Surprises
- Relationships Beat Direct Lead Gen
- Pitching Guests and Building Luck Surface Area
- Buyers, Peers, and Referral Paths
- Almost Quitting, Seasons, and Persistence
- Preparation, Editing, and Production Workflow
- Editing as Learning and Content Fuel
- What You Actually Need to Start
- Guest Referrals, Swaps, and Live Formats
- Podcasting vs. Writing for Trust
- Landing Dream Guests and Wrap-Up
Guest’s Bio
Genevieve Hayes is an actuary and statistician turned data scientist who helps organizations improve decision-making by quantifying uncertainty, often when data is sparse. She became a soloist in early 2022 and provides data science consulting services. She also mentors data professionals who want to transform their technical skills into strategic expertise and move from tactical execution to strategic advisory roles. Genevieve hosts Value-Driven Data Science, a podcast for practicing data professionals making that technical-to-strategic shift.
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J