February 11, 2026
Jason Staats - From Employee to Owner to Influencer
Wait... didn’t I just send you an email about Jason Staats?
Yep, but that last message was about Jason interviewing me about running a daily email list.
This time around, I want to share a recording of me interviewing Jason about his progression from being an employee in an accounting firm to running a very successful accounting community.
If you’re running a community - or thinking about starting one - this episode is a must listen.
Chapters
- Jason’s Background and Career Journey
- Transition to Online Content Creation
- Early Challenges and Successes in Video Content
- The Importance of Writing and Speaking
- Building Authority and Professional Visibility
- Starting and Growing a Community
- The Attraction Offer Strategy
- Building Community Retention
- Managing Community Dynamics
- Onboarding and Engagement Tactics
- Revenue Streams and Sponsorships
- Challenges and Advice for Content Creators
AI Show Notes
In this episode of Ditching Hourly, host Jonathan Stark interviews accountant and online entrepreneur Jason Staats. They discuss Jason’s journey from running large accounting firms to creating valuable online content and building a thriving community for accounting professionals. Key topics include the transition from traditional accounting to an online business model, the importance of packaging expertise, overcoming production hurdles in content creation, the challenges of growing an online community, and effectively managing sponsorships. Jason shares insights on his hands-on strategies for maintaining community engagement, as well as the importance of providing value through peer-to-peer interactions within communities.
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J