September 8, 2025

What if you had a clean slate?

Let’s say you woke up to find that the entire digital footprint of your business had disappeared overnight.

Your website, your email inbox/history, your contact list, your social media accounts, your podcast, your newsletter, your lead magnets, your membership community, all the digital files on your hard drive (and Dropbox, Google Drive, etc.)

All gone.

No backups.

What DO you still have?

You’re still you.

You still have your expertise.

You still have your reputation.

Given this hypothetical...

1. How would you rebuild?
2. Where would you start?
3. What wouldn’t you recreate?

Here’s the thing...

Since you’ve already lost all of your digital assets in this scenario, you’ve got a clean slate to design your business free from the anchor of sunk cost fallacy.

Given this thought experiment, how different would your new business look compared to the old one?

Yours,

—J

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