September 6, 2025

Imagine

Imagine being an A-list actor, like Meryl Streep.

Or an A-list investor, like Warren Buffett.

Or an A-list musician, Taylor Swift.

Or an A-list athlete, like LeBron James.

Do you think they have a problem attracting money-making business opportunities?

No.

No, they don’t.

In fact, I’m going to guess that they receive so many business opportunities that they have to employ strategies to filter through them all.

I bet they even pay actual experts good money to do nothing else all day but filter out 99.999% of the business opportunities that come their way.

Ok...

Why do I bring this up?

Leads.

You are not getting enough good leads.

Even the most successful students I coach - people who are doing very well - aren’t getting enough leads.

How do you know if you’re getting enough leads?

You are getting enough leads when you are turning down lots of potentially great clients on a regular basis.

For example...

Let’s say you can handle one new client per month.

I’d like it if you were rejecting ten good, qualified leads for every one client you accept.

Imagine how great your clients would be if you could be this choosy!

Imagine how high your fees would be if you could be this choosy!

Imagine how open your calendar would be if you could be this choosy!

Imagine.

Yours,

—J

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