July 15, 2024

One Way To Educate Clients

When most people talk about “educating the client,” what they really mean is “explaining how hard my job is,” which almost always has zero effect.

That said...

It is sometimes possible to increase a prospect’s perceived value by educating them about their problem.

But this is difficult and risky to do in a sales interview.

Personally, I’d rather let time change their minds.

Yours,

—J

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