July 12, 2024

Paying more than it’s worth?

Nobody will ever pay more for something than it’s worth to them.

Noooooooobody!

This is obvious if you simply observe your own purchasing behavior.

I’ll grant you that sometimes you can “educate” a client into paying a higher price than they expected to pay.

BUT!

That higher price is still lower than what it has been WORTH to them all along.

You can’t change what something is worth to someone.

Only time can do that.

Yours,

—J

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