March 25, 2024

Genius Zone vs Productivity

This week on TBOA, Rochelle and I argue that working in your genius zone is not about being “hyper-ultra-mega productive” but about being in a flow state.


Big thanks to Louis Grenier for inspiring this episode. If you hate marketing BS as much as we do, you are going to love his podcast: Everyone Hates Marketers

Talking Points

Why it’s tempting to conflate productivity with working in your genius zone (and how to think about it instead).

Finding joy in “brain dead” activities (or anything necessary, but not strictly in your genius zone).

The difference between light lift and deep dive genius zone activities.

How to handle resistance to entering your genius zone.

Why you don’t have to work solo inside your genius zone (aka the magic of co-creating).

Sharing is caring!

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