March 18, 2024

The Pros And Cons of An Application Process

This week on TBOA, Rochelle and I talk about when it makes sense to use an application process for your services.


Talking Points

When you want to use an application process to screen potential clients and group members.

The particular challenges applications present (and a few workarounds).

Why conversion rates are much higher when using applications to “gate” your service.

How to use an application process to enhance the experience of your ideal clients and buyers.

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