February 5, 2024

Experimenting for Fun + Profit

This week on TBOA, Rochelle interviews me about my recent experiment with Amazon.


Talking Points

When to shake things up by trying an experiment in your business.

Why it’s worth challenging your own perceptions and/or the norms of a popular platform.

Creating your own “book central” to capture everything you need to help with marketing and sales of your product in one place.

One surprising outcome of this experiment (and why it will keep leveraging itself indefinitely).

How starting with a niche book can expand your audience well beyond your intended target.

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