August 14, 2023
Why Your Pitches Aren’t Landing
You may not be pitching clients anymore, but you probably still want to snag a podcast guest interview, connect on LinkedIn, or speak at a conference. This week on TBOA, Rochelle and I talk about how to improve your outreach if it’s not working.
Talking Points
How to get clear on what your “target” wants most—and why it matters.
Why you want to answer your reader’s WIIFM question (i.e., “What’s in it for me?”) right up front.
How to “punch above your weight” to connect with household-name-type people.
The value of being genuine and coming from a helpful place.
Crafting your pitch so that the reader can make a quick Yes/No call.
Can you help?
Has TBOA helped you in your journey to authority? If so, please rate and review the show on iTunes. Doing so helps folks like you find the show, and it helps us book more big-name guests like Seth Godin, Jill Konrath, Joe Pine, James Clear, Adam Davidson, and more.
Yours,
—J