August 14, 2023

Why Your Pitches Aren’t Landing

You may not be pitching clients anymore, but you probably still want to snag a podcast guest interview, connect on LinkedIn, or speak at a conference. This week on TBOA, Rochelle and I talk about how to improve your outreach if it’s not working.


Talking Points

How to get clear on what your “target” wants most—and why it matters.

Why you want to answer your reader’s WIIFM question (i.e., “What’s in it for me?”) right up front.

How to “punch above your weight” to connect with household-name-type people.

The value of being genuine and coming from a helpful place.

Crafting your pitch so that the reader can make a quick Yes/No call.

Can you help?

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