Captain’s log, stardate 20230216
A fellow list member wrote in to ask:
For anyone starting an expertise-based business, there will be an evaluation of tools. For newsletters, I’ve heard you reference Substack, but your recommendation is always ConvertKit.
Given how popular Substack now is—and how well-suited it seems to be for authority businesses—your audience would probably love to hear your perspective on why CK and not SS.
Good question, thanks!
In a nutshell:
I would call Substack a publishing platform and ConvertKit an email automation tool.
ConvertKit supports tagging, automation, workflows, custom forms, and a bunch of other things that I would consider “must haves” for someone building an expertise-based business on top of an email list.
As far as I know, Substack doesn’t support any of these things.
To me, Substack feels like Medium with email bolted on. It’s a publishing platform unto itself that the readers are just as aware of as the publishers themselves.
(Just curious... would you like more info about the tools I use on a daily basis?)