November 23, 2022
When I ask new subscribers what their business goals are, loads of them reply with some version of this:
“I want to do work I’m proud of for clients who value it!”
Okay, great... that’s a start but it’s little more than a nice daydream on its own.
You need to go a little deeper for it to be useful.
Q: Exactly what kind of work would you be most proud of?
And more importantly:
Q: Exactly who do you think would most value that sort of work?
Once you can answer these questions, your daydream has a much better chance of becoming a reality.