Captain’s log, stardate 20221117
“How can I leverage value pricing for UX services?” and more…
In today’s group coaching live session (Ditcherville LIVE!), we had a bunch of good questions that touched on topics like:
- What are your thoughts on anonymous case studies?
- What business improvements did you notice from doing daily email?
- What is the best way to answer prospects who ask me what I do?
- If you notice that your services are being purchased by people adjacent to your target buyer, should you include them in your marketing messaging as well?
- How would you handle your emails and social media presence in a situation where you have two totally different authority businesses with two different email lists?
- For a daily publishing habit to have a positive effect on an authority business, how many times a week would you guess is the minimum?
- Should blog articles and email newsletter pieces just live in those forms, or should they also be published in their entirety on LinkedIn, Twitter, etc., at the same time?
- Could you imagine a world where you no longer need to travel to conferences to speak?
- How can I leverage value pricing for UX services?
We also did a live positioning teardown and a deep dive into what my preferred Twitter replacement might be :-)
(You can review the full list of questions here)
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