October 22, 2022

“Happiness Equals Value”

If the idea of being sales-y makes you cringe, you owe it to yourself to read The Secret of Selling Anything by Harry Browne.

Here’s a short excerpt I chopped together to give you an idea:

This is our first law of human nature: All individuals seek happiness

This is our second law of human nature, a very important one: Happiness is relative.

Our third law of human nature: Resources are limited.

This, then, is the story of life: each individual seeks happiness. His concept of what will bring him happiness will differ from that of every other human being; happiness will be relative to him. His resources (time, energy, knowledge and property) are limited; so he must choose constantly between the many alternative courses of action he sees. And he does this by placing values on everything he sees. These values lead him to prefer one thing more than another.

When I first read this book, it seemed like I couldn’t turn a single page without highlighting a brilliant insight.

Here’s a big list of my notes and highlights:

Notes on The Secret of Selling Anything by Harry Browne