Captain’s log, stardate 20220822


What Are The Odds Of Success As An Authority?

This week on TBOA, Rochelle and I ask the question:

What are the odds of building a successful authority business?


Talking Points

Why this is the wrong question to decide whether to enter the authority space—and what to ask instead.

How your risk tolerance—and financial runway—impact your likelihood of achieving success in the short-term.

Why an emotional connection to the revolution you’re leading gives you an authority advantage.

How skills, timing and preparation (such as building an email list and/or a side hustle) will impact your success trajectory.

The importance of maintaining your focus and discipline by consistently saying no to everything not in your zone.

Quotable Quotes

“I understand the desire for someone to want to know the percentage chance, but it just feels like the wrong question.”—JS

“Your success definition is so pivotal to your odds—and there are so many possible ways to define success.”—RM

“You try to decrease the odds of a loss and minimize the impact of a loss should that happen.”—JS

“It makes sense to really think through your choices and the timeline because authority is a long game.”—RM

“Be clear about who you want to help. That is really super useful and increases your odds of success.”—JS

“You need to say no to a client who’s not ideal, say no to working outside of your genius zone, say no to working crazy hours when your intention is to have a more manageable life.”—RM

“I don’t know how you could write a book (to build authority), if you weren’t really into helping this audience or really into this particular rabbit hole.”—JS

“Decide who you want to go after, decide what your revolution is and then you can figure out how to monetize it.”—RM

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P.S. Would you like to build an authority business?

The Pricing Seminar returns for its tenth session in September.

In TPS you and a group of like-minded peers will learn:

To get first crack at early bird registration, add your email address to the notification list here:


I hope to see you there!


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