May 31, 2022

How much?

How much is an ounce of gold worth... on Jupiter?

How much is a cubic meter of oxygen worth... on the ISS?

How much is million dollars worth... on a deserted island?

How much is a pint of beer worth... in Death Valley?

Here’s the thing...

How much something is worth is NOT an objective absolute value.

It fluctuates SUBJECTIVELY based on the buyer’s context.

The more they want it, the more it’s worth.

Not in general, but to them.