Captain’s log, stardate 20220315
The other day my wife was looking through the sales flyers and exclaimed:
“Who would pay $3.49 for a 15oz jar of mayonnaise when the 30oz jar is $3.69?!”
I said: “Me.”
Me: “Because that’s too much mayonnaise.”
There are DOZENS factors that go into a purchase decision - even for a physical product like mayonnaise - that can make a seemingly crazy “less product for more money” decision perfectly rational.
A partial list:
At the end of the day, good clients won’t care about your price if you give them something else that they care about more.