Captain’s log, stardate 20220208
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Coaching Call with Equity-Driven Design Strategist Lucy Flores
Equity-Driven Design Strategist Lucy Flores joined me on Ditching Hourly to brainstorm her positioning.
Talking Points
- The difference between a specialization and a niche
- The difference between a mission statement and a positioning statement
- Why positioning is especially important for soloists
- How to know when your positioning is specific enough
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J
P.S. Have you ever thought about starting your own podcast but got overwhelmed and gave up?
I’ve got good news for you:
If you can run a Zoom call, you can host a podcast.
My 5-Day Podcast Challenge was specifically designed for self-employed professionals like you who don’t have a lot of time or energy for marketing their business.
Find out more at:
Lessons start next week.
I hope to see (and hear) you there!