November 8, 2021

The Authority Code

Today’s the day!

Rochelle’s new book is officially available on Amazon.

It’s called The Authority Code and it’s exactly the kind of business book that I love: quick, clear, compelling, and actionable.

If you like TBOA, I can pretty much guarantee that you’re going to love TAC.

But don’t take my word for it... a half dozen best-selling authors read her final draft and shared their rave reviews here:

Praise for The Authority Code by Rochelle Moulton

But wait! there’s more!

Rochelle has made it so the Kindle edition is FREE for the first 24 hours, so depending on when you read this message, you might be able to score a digital copy for $0.

(BTW - If you share my opinion that The Authority Code is a 5-star book, I know Rochelle would greatly appreciate it if you could take the time to leave a thoughtful review on Amazon.)

To celebrate the launch, Rochelle and I devoted an entire episode of TBOA to discussing the three main points of the book:

How to 1. POSITION, 2. MONETIZE, and 3. SELL your expertise.


Talking Points

How “selling” your work completely changes once you’ve positioned yourself and monetized your expertise.

Building your business in “white space” and a new way to think about your big idea (hint: we’re talking revolution).

Why your genius zone is a pivotal element of your authority positioning.

Rethinking your business and revenue model to more closely match your positioning (and your genius zone).

Getting comfortable with publishing—testing your point of view—until you’re ready to start playing on other people’s platforms.

Quotable Quotes

“If you like this show, you’re going to love the book.”—JS

“What thinking about your big idea as a revolution does for you is it allows you to think bigger than you would otherwise—as in who am I to think this big?”—RM

“I just see it as we’re fellow travelers, we’re on the same mission. We’re in the same revolution and I don’t care who leads it, as long as someone’s doing it.”—JS

“It’s so important that you discover your genius zone. We started our own businesses—we took a lot of risk. Why shouldn’t we be doing what we really love to do?”—RM

“Once you flip your mindset from I do rails or I do price consulting to I know how to build rails apps—then you can start disconnecting your expertise from your labor.”—JS

“You’re going to start with an email list, but then the question becomes, what should you do first in terms of publishing? I like writing and podcasting because they feed each other and they’ve got long tails.”—RM

“Sales conversations are always fun, ‘cause they’re very consultative—it’s like I’m getting to know them.”—JS

“Selling authority is three things: it’s publishing, it’s developing your authority circle and it’s having sales conversations. It’s selling without selling.” –RM



P.S. Don’t miss out! The Kindle edition of The Authority Code is FREE for the first 24 hours