Captain’s log, stardate 20210930

Understanding Value Pricing

Understanding value pricing is not hard.

Implementing value pricing can be extremely hard.

Here’s the thing...

If you feel like you’re having a hard time understanding value pricing, it’s probably not that you can’t wrap your head around the concept.

It’s more likely that your brain is rejecting the concept because you can’t see how to implement it into your existing business structure.

Yours,

—J

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