Captain’s log, stardate 20210814

The Service Business

Whatever you call yourself - freelancer, consultant, advisor, coach, trainer - you are in the service business.

Your job is to serve your clients. And your success depends on you serving them well.

Here’s the thing…

Serving your clients well DOES NOT mean doing whatever they tell you to do.

Serving your clients well DOES mean helping them reach their desired business outcomes.

So…

If you don’t start every single client relationship with a discovery of their desired business outcomes, then you can’t possibly serve them well.

Yours,

—J


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