August 14, 2021

The Service Business

Whatever you call yourself - freelancer, consultant, advisor, coach, trainer - you are in the service business.

Your job is to serve your clients. And your success depends on you serving them well.

Here’s the thing…

Serving your clients well DOES NOT mean doing whatever they tell you to do.

Serving your clients well DOES mean helping them reach their desired business outcomes.

So…

If you don’t start every single client relationship with a discovery of their desired business outcomes, then you can’t possibly serve them well.

Yours,

—J

Enjoy this message? Here are more things you might like:

Group Coaching with Jonathan - Live group video Q&A sessions every other week, instant access to years of previous sessions, and a dedicated Slack for group discussion.

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Learn Your Lines - What To Say When Clients Put You On The Spot

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