Captain’s log, stardate 20210701

“What sorts of custom projects can I value price?” and more…

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, I did teardowns on a positioning statement and a services page.

Good stuff!

Here are some of the questions I answered today:


I want to position myself as an expert on one thing (thank you Blair Enns), and I want that expertise to be in something I can value price. Problem is that I’m a young designer and I’m not sure the breadth of what’s out there that can be priced that way. Can you give some examples of what you mean by custom projects? (timestamp: 2m 20s)


I loved the recent episode about retainers. You mentioned a few landmines to avoid. What landmines should one avoid when defining deliverables for technical oversight? How to prevent defining deliverables that can be tied to hourly billing? (timestamp: 10m 57s)


The niche I’m looking at is helping tech startups who want to develop their own in house data & analytics capability so that they can give better information to their investors, and guide product development & marketing. I’ve done this for a client through another business I was involved with and they got a lot of value of it. I want to offer productised services, advisory retainers, coaching & support to the client’s tech team. Any feedback on that as a niche idea would be appreciated :) (timestamp: 23m 7s)


This morning I started the process of picking a niche - knowing from your prior messages that a properly narrowed niche will help the sales process. I was wondering if you would be willing to give some feedback on what I came up with? Feel free to share in your emails if you want as well. Here it is: “I build eCommerce websites for local construction equipment distributors.” Pick it apart. Rip it to shreds if need be. (timestamp: 34m 56s)


If you have time left, could you do a brief services-page breakdown? It’s targeted at CEO’s or plant managers of manufacturing companies that want to digitalize their businesses. (timestamp: 43m 43s)


(If you’re curious, you can review the entire list of past questions here)

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Yours,

—J

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