Captain’s log, stardate 20210527

The Quiet Landscaper

Pretty much every Tuesday from early spring to late fall, a swarm of landscapers descend on my neighborhood armed with leaf blowers, lawn mowers, hedge trimmers, chain saws, stump grinders, and all manner of other loud tools of the trade.

If it was any other day of the week, I probably wouldn’t notice them, but Tuesday is the day Rochelle and I record TBOA. So it’s not uncommon for me to have to wait for the racket to die down before we can get started.

I’ve never heard of a landscaper who differentiated themselves based on decibel level, but I’ll betcha that with so many professionals working from home and communicating via Zoom, it’d be a compelling enough value proposition to justify a premium price in lots of neighborhoods.

Here’s the thing...

This might be self-evident, but I think it’s important to note that “being quiet” has nothing whatsoever to do with the core competencies of what a landscaper does.

And yet, it would be a critical differentiator for certain people, and therefore justify higher fees.

Why might this matter to you?

It’s entirely possible that your path to premium pricing has nothing whatsoever to do with the core competencies of your craft.

Yours,

—J

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