Captain’s log, stardate 20210525

Shooting in the dark

Have you ever played darts?

Probably so.

It’s pretty hard to hit the bullseye, right?

Now imagine trying to hit the bullseye with a blindfold on.

Virtually impossible.

Here’s the thing...

If you don’t find out what your client’s desired business outcome is before you start working, you might as well be throwing darts with a blindfold on.

You can execute the activities of your craft flawlessly, but if you’re aiming in the wrong direction you’re not going hit their target.

Yours,

—J

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