Captain’s log, stardate 20210525
Have you ever played darts?
It’s pretty hard to hit the bullseye, right?
Now imagine trying to hit the bullseye with a blindfold on.
If you don’t find out what your client’s desired business outcome is before you start working, you might as well be throwing darts with a blindfold on.
You can execute the activities of your craft flawlessly, but if you’re aiming in the wrong direction you’re not going hit their target.