Captain’s log, stardate 20210515

There are lots of ways to price

Value pricing is a fabulous way to price custom projects.

It can help you increase profitability, decrease scope creep, and improve client satisfaction.

So... do I value price everything I sell?

Nope!

Not even close.

I only value price custom projects.

I don’t use value pricing for productized services...

I don’t use value pricing for advisory retainers...

I don’t use value pricing for membership communities...

I don’t use value pricing for coaching programs...

I don’t use value pricing for live workshops...

I don’t use value pricing for video courses...

I don’t use value pricing for ebooks...

And if I ever sell physical products, I won’t use value pricing for those either.

Here’s the thing...

Whenever you hear me talking about value pricing*, just keep in mind that I’m specifically talking about pricing a custom project.

Yours,

—J

*And related topics like The Why Conversation, defining success metrics, my 5-page proposal template, managing scope creep, and probably a couple more I’m forgetting right now.

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