Captain’s log, stardate 20210515
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There are lots of ways to price
Value pricing is a fabulous way to price custom projects.
It can help you increase profitability, decrease scope creep, and improve client satisfaction.
So... do I value price everything I sell?
Nope!
Not even close.
I only value price custom projects.
I don’t use value pricing for productized services...
I don’t use value pricing for advisory retainers...
I don’t use value pricing for membership communities...
I don’t use value pricing for coaching programs...
I don’t use value pricing for live workshops...
I don’t use value pricing for video courses...
I don’t use value pricing for ebooks...
And if I ever sell physical products, I won’t use value pricing for those either.
Here’s the thing...
Whenever you hear me talking about value pricing*, just keep in mind that I’m specifically talking about pricing a custom project.
Yours,
—J
*And related topics like The Why Conversation, defining success metrics, my 5-page proposal template, managing scope creep, and probably a couple more I’m forgetting right now.