Captain’s log, stardate 20210414
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Two Levers: Price & Value
A client will not spend more money on something than it’s worth to them.
They simply will not do it.
So if a prospective client balks at your price and you really want to land the engagement, you can either:
- Lower your price
- Increase what they think it’s worth
Which do you think would be better for your business in the long-term?
Yours,
—J