April 14, 2021

Two Levers: Price & Value

A client will not spend more money on something than it’s worth to them.

They simply will not do it.

So if a prospective client balks at your price and you really want to land the engagement, you can either:

  1. Lower your price
  2. Increase what they think it’s worth

Which do you think would be better for your business in the long-term?