April 5, 2021

Hard doesn’t mean expensive

If a potential client comes along with a tiny budget for something that’s really hard for you to do, don’t try to convince them that they should spend more.

What your solution is worth to them has nothing whatsoever to do with how hard it is for you to deliver it.

Suggest something easier that solves the same problem, or pass on the work.

Yours,

—J

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