Captain’s log, stardate 20201125

Beautiful Daydream

When I ask new subscribers what their business goals are, loads of them reply with some version of this:

“I want to do work I’m proud of for clients who value it!”

Okay, great... that’s a start but it’s little more than a nice daydream on its own.

You need to go a little deeper for it to be useful.

Ask yourself:

Q: Exactly what kind of work would you be most proud of?

And more importantly:

Q: Exactly who do you think would most value that sort of work?

Once you can answer these questions, your daydream has a much better chance of becoming a reality.

Yours,

—J

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